Since 2018, xCreative™ has proudly been the Supporting Sponsor of APAA, working closely with the association to shape and grow its visual identity. We designed APAA’s very first logo, inspired by the tangram — a geometric puzzle made of three triangles and one square. This concept abstractly formed the letters “A”, “P”, and “A”, while symbolising versatility, creativity, and connection — values central to APAA’s mission of uniting professionals across the property industry. The triangles and squares also reflect the stability and structure found in architecture and construction.

In 2025, as APAA evolved, we led a full rebranding to give the organisation a bold, modern look while respecting its original identity. The new logo retains the core tangram form but introduces a vibrant gradient flowing from magenta red to deep twilight blue — blending the original red and blue into a visual metaphor for unity, inclusiveness, and growth. We also created four animated variations of the logo, each representing APAA’s core values: Collaboration, Diversity, Agility, and Integrity.

Alongside the rebrand, we designed and developed the new APAA website, incorporating the updated brand identity and delivering a clean, user-friendly experience. The platform allows for online membership registration, member login, and exclusive resource access, with additional features planned to further support APAA’s growing community.

This project reflects our long-standing partnership with APAA and our shared commitment to creating a strong, cohesive, and future-ready brand presence.

Explore more at apaassociation.com.au.